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Assured Diploma In Marketing

DiM is a pathway programme designed for aspiring young professionals who wish to enter into the field of Marketing. The programme covers marketing related subjects from the elementary to the intermediate level whereby the students will gain practical and theoretical knowledge that is in par with the industry demands. Those who successfully complete this course would enable students to pursue their studies up to Advanced Diploma and HND that leads to Masters (MBA).


You are eligible to apply for this programme if you have any of the following qualifications

  • School Leavers OR
  • Students with pending Ordinary Level Results
  • Those who are planning to build their careers in business management


7 Months


  • Introduction to Marketing
  • Marketing Mix
  • Segmentation, Targeting & Positionin
  • Introduction to Marketing Research
  • Introduction to Competitor Analysis
  • Consumer Buying Behavior
  • Introduction to Marketing Communicatio
  • Selling Techniques
  • Introduction to Global Marketing
  • Digital Marketing Basics
  • Project Report

Batch Schedule

Batch Number Batch Description Commencement Date Day(s) Starts at Ends at